Many of you may not be aware of Google Sitelinks. So what is a site link and how do we make use of it? Google Sitelinks showcases the listings of the website as the main result but with added two or more links that are connected with the main site. Why would you want to use a site link? Well, the site link is beneficial for enhancing your reputation online. It also enables you to take control of what you want to list on your search page.
Sitelinks helps the visitors see what the company is about before clicking your page. We’ve attached an image below of what a Sitelink looks like on search page results. We are sure that most of you have stumbled the same page.
Guides to help enable your sitelinks
Google doesn’t exactly provide you details of where the site links come from and how to get them. They do not provide this information simply due to people may manipulate the ranking positions. However, we can point out the following information that you can spot on a website with site links.
- Structured navigation
- Strong results of natural search traffic
- Keywords used on first-page ranking
- Unique titles with meta descriptions
- Popular internal pages showing as site links
- Strong click from search results page
Enabling your site links
As mentioned before there is no instruction on how to get your site links. But with the help of experts, they are now able to provide the following procedures to help you increase your chance of getting your site links.
- Create a unique name for your brand. Otherwise, Google will come up with thousands of other brands who has the same name as your company. This way you are most likely to get your site links for being on the first page of Google.
- Ensure your website is full of useful information with added outbound links.
- Keep your site’s navigation organised and simple for users. You only want navigations that will be used more often by visitors.
- Code your site with a structured navigation using the HTML5 <nav> or HTML features like for example the (UL) unordered lists or text links.
- Create a unique title for contents and meta descriptions.
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Ad extensions for the entire decision journey – Search Engine Land In many cases, extended sitelinks perform better than sitelinks with no link descriptions. In our experience, they have higher click-through rates (CTRs) and more conversions.